Disney
Channel is Total Day’s #1 Cable TV Network in Total Viewers; TV’s #1
Network for 69th Consecutive Week in Kids 6-11 and Tweens
“Good
Luck Charlie” Ranks as TV’s #1 Telecast in Kids 2-11 and
Kids
6-11; Garners 3-Months Highs Across Target Demographics
“Austin
& Ally” Season 2 Debut Ranks as TV’s #1 Telecast in Tweens 9-14;
Is
Series’ #2 Telecast of All Time in Total Viewers and Tweens 9-14
Disney Channel: Total Day and Prime Highlights
For the week of October 1,
2012, Disney Channel ranked as the #1
cable TV network in Total Day in Total Viewers (1.51 million), extended its record-streak as the #1 TV network to 69 consecutive weeks in
Kids 6-11 (566,000/2.4 rating) and
Tweens 9-14 (461,000/1.9 rating),
and was the #1 TV network for the 3rd time in the previous 4 weeks in Kids 2-11
(848,000/2.1 rating).
Competitively, Disney Channel outperformed Nickelodeon by
double-digit margins for the 48th straight week in Kids 6-11 (+45% –
566,000 vs. 390,000) and for the 50th
consecutive week in Tweens 9-14 (+57% – 461,000 vs. 294,000).
In Prime, Disney Channel has been the #1 cable TV network for over 7 years in
Kids 6-11 (991,000/4.2 rating – 385 weeks), and for over 2 consecutive years in Tweens
9-14 (854,000/3.6 rating – 120 weeks).
· Sunday’s “Good Luck Charlie” stood as the week’s #1 TV
telecast in Kids 2-11 (2.31 million/5.8 rating) and Kids 6-11 (1.86 million/7.9 rating), spiking to 3-month highs across key demos, including Total
Viewers (4.20 million – since 6/24/12) and
Tweens 9-14 (1.70 million/7.2 rating – since 7/1/12).
· The season 2 “Austin & Ally” premiere became the
series’ #2 telecast on record in Total Viewers (4.02 million) and Tweens 9-14 (1.79 million/7.5
rating), and was its most-watched
telecast in over 8 months in Kids
2-11 (2.22 million/5.6 rating) and
Kids 6-11 (1.84 million/7.8 rating) – since 1/29/12.
Disney Channel aired the week’s Top 10 TV Telecasts in Kids 6-11
Disney Channel held the week’s Top 3 TV Telecasts in Tweens 9-14, and 9 of the Top 10 overall
[Source: NTI, U.S. ratings. Week
of 10/1/12-10/7/12: Live + Same Day. Competitive rank streaks include ties based
on rating.]
