[Via
Press Release…]
Disney
XD’s “TRYathalon,“ Part of ‘Disney’s Magic of Healthy Living,’
Reaches
Nearly 4 Million Total Viewers and More Than 2.2 Million Kids 2-11
~Is
Disney XD’s #1 Non-Scripted Program Ever with Kids 6-11, Boys 6-11 and Tweens
9-14
Disney
XD’s summer event, “TRYathalon,” part of ‘Disney’s
Magic of Healthy Living’ program that inspires kids and families to
lead healthier lifestyles through nutritious eating and physical activity,
ranked as Disney XD’s #1 telecast of the week in Total Viewers (825,000), Kids
6-14 (599,000/1.7 rating),
Kids 6-11 (489,000/2.0 rating) and Kids 2-11 (553,000/1.3 rating), becoming the
network’s #1 non-scripted program ever among target Kids 6-11 demos and Tweens
9-14 (417,000/1.7 rating). Overall, the special reached nearly 4 million unique
Total Viewers, including more than 2.2 million unique Kids 2-11.
The
special gained viewers throughout the hour, peaking with 926,000 Total Viewers
(+37%) and 690,000 Kids 6-14 (+52%) in its final quarter hour.
Disney
XD’s “TRYathalon” featured professional athletes -- two Olympic Gold Medalists,
the WNBA’s Candice Parker (Los Angeles Sparks) and NBA’s Kevin Love (Minnesota
Timberwolves), plus the NFL’s Arian Foster (Houston Texans) -- who coached
young stars from the network’s hit original series, “Kickin’ It,” “Lab Rats”
and “Pair of Kings.” The actors were teamed with three viewers to compete in
fun challenges that tested their skills and teamwork.
On
DisneyXD.com/TRY, users participated in the new ‘TRYit Challenger’ in which
kids and parents pledged to challenge themselves in new ways, such as trying
new dance moves or adding fruit to a meal. Online the “TRYathalon” site
captured nearly 130,000 page views, including 92,827 for featured game ‘Summer
TRYathalon Mash-up’ which netted 89,353 games starts.
About Disney XD
Disney
XD is a basic cable channel and multi-platform brand showcasing a compelling
mix of live-action and animated programming for Kids age 6-14, hyper-targeting
boys and their quest for discovery, accomplishment, sports, adventure and
humor. Disney XD branded content spans television, online, mobile and VOD platforms.
The programming includes series, movies and short-form, as well as
sports-themed programming developed with ESPN. In the U.S., Disney XD is seen
on a 24-hour, advertiser supported network that reaches over 78 million
households via its basic cable and satellite affiliates.
About ‘Disney Magic of Healthy Living’
Disney’s
Magic of Healthy Living
partners with parents to inspire kids to lead healthier lifestyles.
Through engaging content, useful tools and unique experiences, this initiative
helps parents by making nutritious eating and physical activity more appealing
and more fun. For more information, please visit www.thewaltdisneycompany.com/mohl
Source: NTI, U.S. ratings, Live + Same Day:
8/13/12-8/19/12; Reach: The Nielsen Company, National TV Toolbox, 6
minute qualifier; Online: Omniture for Game
Starts/Page Views.
