Disney Channel and Disney Junior UK to start running spot ads

[Via mediaweek.co.uk...]

Disney UK & Ireland is going to start selling spot advertising on the Disney Channel and Disney Junior UK for the first time in July.

Disneymedia+, Disney’s integrated advertising, promotions and marketing solutions arm led by Bobi Carley, will now sell spot ad campaigns across Disney Channel and Disney Junior UK as well as Disney XD, which has carried ads since 2009.

The existing 20-strong Disneymedia+ UK sales team will sell the spot ads alongside marketing solutions, such as the tie up between the new 'Wreck-it Ralph' film and the Samsung Galaxy Note II smartphone.

The ads will start from 1 July 2013 and Disney will continue to monitor all commercial messages to ensure ads are appropriate for the age of children watching each channel and conform to regulatory guidelines.

Disneymedia+ was set up in April 2011 to offer brands a central sales point with which to do commercial deals, including partnerships with Disney assets such as characters, films and DVD releases.

For example VisitScotland partnered with The Walt Disney Company EMEA and its film 'Brave' to launch a global marketing campaign featuring Billy Connolly, Emma Thompson and Robbie Coltrane.

Goalmouth returns to Disney XD UK

[Via kidscreen.com...]

Disney UK will launch the third season of local original production Goalmouth on its XD channel next month.

Starting March 21, the new season will return with 12 x 22-minute football-themed episodes. The series will also be home to Disney XD’s Aim High initiative, which will provide fans with ideas to improve their game.

Presenters Tim Warwood, Adam Gendle and Francis Vu will be joined by female football freestyler Charlotte Lade as they take viewers behind the scenes of the sport. The series will follow the Premier League Schools Tournament, which pairs 40 schools to their local Premier League club as they compete for the opportunity to represent them with the aim of reaching the finals.  This year, the finals will be held at Liverpool’s Anfield Stadium and will be exclusively televised by Disney XD.

Fort Boyard: Ultimate Challenge Disney XD UK Promo New Series Coming August 2012

Disney XD UK are set to premiere Fort Boyard Ultimate Challenge on August 20, 2012. 

Geno Segers (Disney XD's "Pair of Kings") and popular British television presenter Laura Hamilton ("Dancing On Ice") host an exciting competition requiring brainpower, courage and teamwork, 

Based on the international game show phenomenon "Fort Boyard," the series is set in a 19th century sea fort off the coast of France. It introduces six teams -- 24 teens from the United States and the United Kingdom -- who team up for a tournament where only one team will ultimately get the key to unlock the historic fort's hidden treasures and win the honor of calling themselves "the conquerors of Fort Boyard."

The reality adventure series marks the first kids' version of the popular game show which premiered more than 20 years ago and has since been produced in over 38 countries worldwide.

About "Fort Boyard"

"Fort Boyard" is the most successful adventure game show in the world, having sold to over 30 territories, while dominating France 2's primetime summer schedule every year since 1990. The action takes place in an imposing fortress built in the middle of the ocean. This provides the perfect backdrop for strenuous, against-the-clock physical challenges and mind-boggling riddles, featuring strange characters and fearsome animals. All this and more awaits those attempting to reach the Treasure Room! Only the fittest and most intelligent contestants can hope to conquer Fort Boyard.

About Disney XD:

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 78 million households via its basic cable and satellite affiliates. There are 22 other Disney XD channels around the world.