[Via Disney Channel Press Release...]
Ratings Highlights January 14 – 20, 2013 – Final National Ratings
Disney Channel Levies Total Day Clean Sweep for 3rd Straight Week –
#1 Across All TV in Kids 2-11, 6-11 & Tweens; #1 Across Cable in Total Viewers
~ Pacing as January’s #1 Cable TV Network/TV Network Across All Target Demos
~Sunday’s All New “Good Luck Charlie” is the Week’s #1 TV Telecast in Kids 6-11/Tweens
#1 Across All TV in Kids 2-11, 6-11 & Tweens; #1 Across Cable in Total Viewers
~ Pacing as January’s #1 Cable TV Network/TV Network Across All Target Demos
~Sunday’s All New “Good Luck Charlie” is the Week’s #1 TV Telecast in Kids 6-11/Tweens
Disney Channel: Total Day and Prime Highlights
For the week of January 14, 2013, Disney Channel once again reigned over the kids’ TV landscape, delivering a clean sweep on a Total Day basis for the 3rd consecutive week, ranking as the #1 TV network across Kids 2-11 (955,000/2.4 rating), Kids 6-11 (620,000/2.6 rating) and Tweens 9-14 (560,000/2.4 rating) and as cable TV’s #1 network in Total Viewers (1.8 million). Moreover, in Kids 6-11 and Tweens 9-14, Disney Channel has ranked as TV’s #1 network on a weekly basis for 84 consecutive weeks.
- Competitively, Disney Channel towered over Nickelodeon by double digits for the 63rd consecutive week in Kids 6-11 (+52% – vs. 407,000), and the 65th week in a row in Tweens 9-14 (+95% – vs. 287,000), levying its 2nd-biggest competitive advantage ever over Nickelodeon in Tweens.
- In Prime, Disney Channel extended its streak as the #1 cable TV network to 403 consecutive weeks in Kids 6-11 (1.1 million/4.5 rating – over 7 1/2 years) and to 139 consecutive weeks in Tweens 9-14 (952,000/4.0 rating – over 2 1/2 years), and placed a solid #2 in Total Viewers (2.5 million), outdelivering the #3 network, TBS, by a considerable 39% (vs. 1.8 million).
Overall, Disney Channel delivered the week’s Top 10 cable TV telecasts in Kids 6-11 and the Top 15 in Tweens 9-14
