“Austin & Ally” & “Shake It Up” Lead Disney To Victory (Ratings for January 7-13)

[Via Disney Channel Press Release...]

Ratings Highlights January 7 – 13, 2013 – Final National Ratings

Disney Channel Strengthens — Is Again #1 in All Major Youth Demos,
Kids 2-11, 6-11 and Tweens; #1 Total Day Cable TV Network in Total Viewers
~ Has Held #1 Among Kids 6-11 and Tweens for 83 Consecutive Weeks
~Airs TV’s Top 10 Telecasts in Kids 6-11 and Top 11 Cable TV Telecasts in Tweens

Magical Launch Week for Disney Junior’s “Sofia the First” on Disney Channel
~ “Sofia the First” is Week’s #1 Cable Series in Kids 2-5/Girls 2-5; #1 Pre-K Series in Moms
~ Block Airs the Top 4 Cable TV Series in Kids 2-5 with “Sofia the First,” “Jake and the Never Land Pirates,” “Doc McStuffins” and “Mickey Mouse Clubhouse"

Disney Channel: Total Day and Prime Highlights

For the week of January 7, 2013, Disney Channel dominated the kids’ TV landscape for the second consecutive week, sweeping #1 Total Day ranking across all TV in Kids 2-11 (952,000/2.4 rating), Kids 6-11 (608,000/2.6 rating) and Tweens 9-14 (521,000/2.2 rating) and standing as the #1 cable TV network in Total Viewers (1.743 million), topping Nickelodeon (1.696 million) for the 2nd week in a row. In fact, in Kids 6-11 and Tweens 9-14, Disney Channel has been TV’s #1 network on a weekly basis for 83 consecutive weeks in the target demos.

Moreover, Disney Channel surpassed Nickelodeon by double digits for the 62nd consecutive week in Kids 6-11 (+52% – vs. 400,000) and 64th straight week in Tweens 9-14 (+80% – vs. 290,000), recording its 2nd-largest competitive advantage ever over Nickelodeon in Tweens.

In Prime, Disney Channel extended its streak as the #1 cable TV network to 402 consecutive weeks in Kids 6-11 (983,000/4.2 rating – over 7 1/2 years) and to 138 consecutive weeks in Tweens 9-14 (847,000/3.6 rating – over 2 1/2 years).

• For the 2nd consecutive week, an airing of Disney’s “Tangled” (Thu., 8:00 – 9:50 p.m.) ranked as the week’s #1 scripted cable TV telecast in Total Viewers (4.2 million) and TV’s #1 telecast in Kids 2-11 (2.0 million/5.2 rating); “Austin & Ally” was #1 in Kids 6-11 (1.6 million/6.6 rating) and “Shake It Up” #1 in Tweens 9-14 (1.5 million/6.3 rating), with Disney Channel airing the Top 10 TV telecasts in Kids 6-11 and Top 11 cable TV telecasts in Tweens overall.