Quick Take For Friday, February 15, 2013 – Final National Ratings
Disney Channel is Friday’s #1 TV Network in Total Day Across Kids 2-11,
Kids 6-11 and Tweens, and Cable TV’s #1 Network in Total Viewers
“Jessie,” “Gravity Falls,” “Phineas and Ferb” and “Fish Hooks”
Rank as TV’s Top 4 Telecasts Across Target Demos
~ Hitting Season Highs, “Jessie” Delivers its Best Ratings in Nearly 6 Months
Friday, February 15, 2013
Powered by all-new episodes of “Jessie,” (one hour) and animated hits “Gravity Falls,” “Phineas and Ferb” and “Fish Hooks,” Disney Channel ranked as Friday’s #1 TV network in Kids 2-11 (1.05 million/2.7 rating), Kids 6-11 (679,000/2.9 rating) and Tweens 9-14 (562,000/2.4 rating) and cable TV’s #1 network in Total Viewers (1.84 million).
Rising to season highs, “Jessie” delivered its best ratings in nearly six months (since 8/24/12), ranking as Friday’s #1 scripted cable TV telecast in Total Viewers (3.95 million), and TV’s #1 telecast in Kids 2-11 (2.25 million/5.7 rating), Kids 6-11 (1.79 million/7.6 rating) and Tweens 9-14 (1.58 million/6.6 rating). The episode guest starred Maia Mitchell of Disney Channel's upcoming “Teen Beach Movie.”
Overall, Disney Channel delivered cable TV’s Top 2 scripted telecasts in Total Viewers, and in key youth demos held TV’s Top 4 telecasts in Kids 2-11, Top 11 in Kids 6-11 and Top 16 in Tweens 9-14.
